MEDIA RELEASE: July 30 2021: Leading Australian research company Glow has launched a new monthly survey called Catalyst, to provide critical insights into changing consumer habits and sentiments towards the environmental and social challenges facing the planet.
The platform will provide businesses with robust data on how consumers’ attitudes and priorities are changing in response to pressing issues – and what kinds of products, services and corporate behaviour may help them “buy better” for their families, their communities, and their future.
Each month Catalyst will poll over 1,000 survey respondents in every active market across dozens of issues to provide an ongoing assessment of the issues most heavily influencing consumers’ feelings and actions on social and environmental issues. The current pilot market, Australia, has launched this week.
Glow Founder and CEO Tim Clover said the program aims to help businesses large and small make more informed decisions on those environmental and social issues that consumers think require the most immediate attention.
“By digging into these issues, we’ll be able to understand what consumers want and why, stimulate conversations about emerging challenges, and help businesses make more informed decisions and launch their own programs of action to create positive change,” Clover said.
“It’s become clear that we can no longer rely solely on governments to shoulder the burden of climate action. What’s encouraging is how many businesses want to take a greater responsibility for the impact they have on the environment and society – to lead and drive the change.”
Several major international organisations have already backed the Catalyst program as partners, including Yellow Pages, Who Gives a Crap, Cadbury, NielsenIQ. Partners have the opportunity to contribute questions each month with the results made available exclusively, to enable them to lead on specific issues for their industries and gain full access to the data sets for their own corporate and ESG reporting requirements.
All businesses and consumers are invited to join Catalyst as supporters, to receive a free monthly email containing a synopsis of the latest research results and analyses.