The Market Research Society (MRS) have released their annual review 2021. The review includes new research findings on the state of the industry, and an analysis of why standards matter now more than ever.
MRS Chief Executive, Jane Frost CBE, states “It’s only natural that one draws a deep breath before looking back on a year like 2020.
As with all tumultuous periods in history, we can already see what wasn’t apparent then: the emergence of something new and – in some areas – better than what existed before. While it’s too soon to draw too many conclusions, I am certain that not only did the research sector respond admirably to the challenges, but we were active in finding solutions, adapting to the unknown, and ultimately redefining our value to business and society.”
Read Jane’s full statement here.