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ESOMAR and mTab partner to elevate Insight250

MEDIA RELEASE: October 6 2021: The inaugural Insight250 list was revealed on April 19, 2021, featuring leaders, innovators, visionaries and pioneers focused on elevating and enhancing market research, consumer intelligence and data-driven marketing. The inaugural winners came from over three dozen countries across academia, enterprises, agencies, charities and associations. To date, the list has received tremendous industry acclaim with over 20 million impressions. To further elevate the exposure and expand the reach of the Insight250, ESOMAR, the global voice of the data, research and insight community since 1947, and mTab, a pioneering leader in market research technology since 1987, are proud to announce that they are partnering together. ESOMAR and mTab are committed to making the Insight250 the global standard and ensuring the awards are diverse, representative, robust and transparent.

Nominations for the 2022 Insight250 officially open on October 18, 2021 at

As Mark Langsfeld, CEO of mTab and Chairman of Insight250, explained, “We started the Insight250 to celebrate exceptional individuals around the world who are elevating the insights and research industries across the academic, enterprise, agency, technology, consulting, media and methodology realms. In order to enhance and expand the Insight250, we knew we needed a partner with impeccable industry credibility and genuine worldwide reach. This is why ESOMAR is the ideal partner to help us take the Insight250 to the next level.”

ESOMAR will play a major role in the nomination, selection and announcement processes for the Insight250 honor. These processes will include the participation of ESOMAR representatives, including its country representatives from around the world. In addition, both mTab and ESOMAR hope to include winners or honorees from all existing award categories, to ensure a truly global representation of our community’s “glitterati.”

Kristin Luck, President of ESOMAR and mTab Board Member shared, “I am in a unique position to see the incredible impact both ESOMAR and mTab have on the market research industry. The Insight250 is a fantastic initiative that has united researchers and data-driven professionals from around the world. With its global reach, ESOMAR is the ideal partner for Insights250 as we continue to elevate and celebrate the accomplishments of so many exceptional individuals.”

As Finn Raben, Director General of ESOMAR, said, “I was personally thrilled when I first learned of mTab’s intention to compile this global compendium of our sector’s “fairest and finest” and I am now very honored and excited to have ESOMAR as an instrumental part of the Insight250. This is a fantastic way to celebrate the achievements and innovations across the research world and to ensure that the “superheroes” of our worldwide community gain the recognition they deserve; this can only serve to make our profession even stronger.”

To see the complete current list of Insight250 winners or submit a nominee visit and for the latest news and updates follow Insight250 on Linkedin and Twitter.

Websites: Insight250, ESOMAR and mTab

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The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.