Research News Live

Understanding the LGBTQ+ consumer in the U.K.

MEDIA RELEASE: NielsenIQ‘s PRIDE employee resource group has partnered with Unilever’s proud network on a joint research report that explores the LGBTQ+ consumer in the U.K.

This report is aimed at marketers, organisations, or brands that want to understand how to better target U.K. LGBTQ+ consumers in an authentic way through their activations and campaigns. The report explores what LGBTQ+ consumers look for from brands and provides clear recommendations.

Read the full report here.

Webinar: NielsenIQ

mm
About The Research Society 944 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.