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Glow gets funding from Tractor Ventures

MEDIA RELEASE: December 6 2021: Research technology business Glow has received seven figure finance from Tractor Ventures, the alternative funding provider for technology focused start-ups, to support Glow’s continued international growth.

Glow provides high quality, fast-turnaround market research to a wide range of bluechip clients including Bain, PwC, Cadbury, Reckitt, Yellow Pages, Carat and Havas Media. It’s unique SAAS+ model puts insights specialists, analysts, market researchers and marketers in control of the collection and analysis of business critical research data to enable agile decision making.

Glow has recently hired a number of staff into business development and operations roles to support growth in Australia, the UK and Hong Kong. Glow will use the funds from Tractor to invest in development of its products and platform and to accelerate its international expansion.

Glow CEO Tim Clover said: “We are thrilled to be joining the Tractor team. They have a great model and an open and friendly team with a variety of skills that can provide us a fresh perspective as we continue to scale here and overseas.”

The investment is Tractor’s largest yet and comes on the back of other recent additions to the Tractor portfolio including globally focussed companies such as resource management software Float and audience attention measurement innovator Dr Karen Nelson-Field’s Amplified Intelligence.

Tractor CEO Matt Allen said: “Glow is a fantastic addition to the Tractor Ventures roster. The ever-emerging funding opportunities we see in the market for technology-focussed companies that are growing at a sustainable pace, on their terms, is what truly excites us about our revenue based funding model. We are so excited to help support their continued growth and expansion, and we absolutely love their research capacity and ability to deliver some incredible storytelling on trends and shifts in multiple industries.”

Website: Glow

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