MEDIA RELEASE: January 2022: Nielsen have released their latest report on “the importance of a balanced marketing strategy and the benefits that both short- and long-term initiatives deliver, including;
- The unsung importance of awareness and consideration
- Traditional sources of brand equity are eroding and the time to rebalance
- The right message + channel mix is critical for growth
- Key takeaways for marketers
The Brand Resonance white paper can be found here.