MEDIA RELEASE: February 13 2022: Behaviorally (formerly PRS), the digital-first market leader in shopper marketing consultancy, is pleased to announce today the expansion of their APAC presence to Australia, and the appointment of Liam Gilbert as Vice President to lead the firm’s Market Development efforts in the country.
Behaviorally applies a digital-first approach to shopper research, a unique behavioral framework, and decades of category expertise to define and diagnose the factors that influence consumer behavior and drive shopper growth at both the digital and physical shelf.
Behaviorally’s first Australian office will be located in Melbourne. The firm already has offices across APAC in Singapore and Shanghai with plans to open additional offices across the region including in Thailand and the Philippines. This expansion is driven by global demand for the Behaviorally’s cutting edge solutions that blend behavioral science and AI to deliver competitive advantage to clients.
Gilbert brings 13+ years of extensive experience delivering retail and shopper strategy, specifically serving clients in the FMCG/CPG sectors across APAC and Europe. Prior to joining Behaviorally, Gilbert was the Shopper Lead in APAC for NielsenIQ in Melbourne. He also held leadership roles at Focus Insights and over a decade at IGD, helping clients succeed through the successful development and execution of their commercial strategies.
Behaviorally’s Group President, Crispin Beale, said of Gilbert’s appointment, “We are thrilled to have Liam join our team and help us grow our APAC footprint, in Australia specifically. Asia tends to lead the world in shopper innovations and Liam’s expertise in retail and shopper marketing makes him the ideal addition to the team to grow our presence and implement our vision in this region. Having personally worked in both Melbourne and Sydney in the past I am delighted to be back in Australia with a compelling offer to deliver both our existing and new clients’ commercial success.”
On his appointment, Gilbert said, “I am very excited to be joining Behaviorally’s growing global team and I am thrilled to share with clients in Australia the Company’s strong vision on how to succeed at the digital and physical shelf. We are going to be instrumental helping clients navigate in the uncertainty of the changing global retail environment in which Asia tends to drive innovation.”