MEDIA RELEASE: March 9 2020: Global data and insights company Pureprofile Limited (ASX: PPL) have entered into an exciting new partnership with theAsianparent, Southeast Asia’s largest content and community platform for parents reaching over 35 million active monthly users, to create a comprehensive panel of parents and parents-to-be.
Via a dedicated platform, and utilising Pureprofile’s Audience Builder SaaS solution, the partnership allows theAsianparent members to earn rewards such as e-gift cards in exchange for participation in surveys that capture the beliefs, sentiments and everyday decisions of parents.
This will provide brands, governments and institutions with unrivaled insight into this specific and sizable audience, helping to produce consumer-centric data to support future-planning. Singaporean members will be the first to have access to the platform, with plans to roll out to other SEA countries later on, including Malaysia, Indonesia, Thailand, the Philippines and Vietnam.
“Southeast Asia is a complex region with a wide mix of languages and cultures coming together. At theAsianparent, we’ve long held the knowledge that the most effective way to reach and impact parents is to hyperlocalise our approach country to country as well as for each parenting stage, from pregnancy to raising a child. We’re excited about our partnership with Pureprofile as it will allow us to deep-dive and gain invaluable information and convert this data into actionable strategies that immensely benefits all segments of our community,” said Akshay Trivedi, Chief Commercial Officer at theAsianparent.
Pureprofile CEO, Martin Filz said the partnership will give brands and businesses the unique ability to understand the thought processes and behaviours of millions of families.
“We are thrilled to partner with theAsianparent to grow our understanding of what is currently important to this exciting cohort that brands want to understand better. This partnership will allow us to unearth critical insights in the ever-evolving discipline of raising children. We are also particularly pleased about the partnership as it cements Pureprofile’s presence in SouthEast Asia.
“With fluctuating circumstances, the world of consumer insights can often feel puzzling for brands, however our collaboration will prove to be the missing data and feedback puzzle piece for companies that want to stay ahead of the curve and nimbly react to the demands and needs of the modern parent.”
As part of the partnership, theAsianparent will also be able to utilise Pureprofile’s technology to develop its own research, allowing the platform to better understand the information and products needed by their audience. Companies such as Flybuys, Raiz and News Corp have used Pureprofile’s Audience Builder SaaS solution in a similar fashion to reach their vast, respective communities.