Research News Live

Verve open Global Centre of Research Innovation in Australia

MEDIA RELEASE: March 9 2022: Verve, the experts in community panels and smart digital research, are to open their Global Centre of Research Innovation in Sydney, Australia.

The team, led by Dan Alexander-Head, will develop new propositions as well as rolling out already developed research innovations to new markets.

Dan Alexander-Head

ESG/Sustainability will be one of the first of these propositions, and is an area of significant investment by Verve – which Dan, along with Verve Executive Director Anna Williams, are tasked with developing for global roll out.

The centre will also bring to Australia Verve’s leading-edge specialist research offerings including Culture & Trends, Semiotics, Social Intelligence and Innovation – which are overseen by Kelly McKnight. Kelly joined Verve earlier this year, bringing 20 years of industry experience of integrating culture-first techniques with consumer research.

McKnight comments “Clients understand the world is changing and that traditional research can’t keep up. Our expertise in people and culture research, powered by our future-consumer network and AI technology, enable us to understand and innovate for tomorrow’s lifestyles. Australia is at the cutting edge of this work.”

Commenting on the opening of the Global Centre for Research Innovation Verve Founder and CEO, Andrew Cooper says “There is a strong symmetry with our global Centre of Research Excellence in Johannesburg. Our organic growth model is being developed around a single global team approach – bringing the best of our skills in each of our territories and rolling these out across our markets in a truly joined-up way.”

Cooper continues “We avoid the limitations of ‘not invented here’ as our propositions are invented everywhere and, as such, are sensitive to the local needs of the diverse markets we operate in”

Daniel Alexander-Head adds “Having our Global Centre of Research Innovation based in Australia is also a sign of our intent to bring to the market the best of local talent and global learning and expertise – to give the local client something new and (hopefully!) inspiring to consider”

Website: Verve

mm
About The Research Society 1061 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.