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2022 Insights Practice GRIT Report 

MEDIA RELEASE: March 12 2022: At its core, the GreenBook Research Industry Trends (GRIT) Report is designed to help provide our incredible community with the powerful insights needed to make truly impactful strategic business decisions for years to come. But for GreenBook, GRIT is more than that…

It’s a massive labor of love that takes a significant amount of community effort and passion for collecting and analyzing data to complete. A labor of love that wouldn’t be possible without each and every one of our dedicated respondents. On behalf of our entire GreenBook family, we want to say thank you.

And without further ado, we’re honored to officially release our 30th edition of GRIT – our 2022 Insights Practice GRIT Report.

As we collectively continue to experience the onslaught of rapid change brought on by the pandemic, understanding the impact and implications of what to expect and how to move forward are more vital than ever. No segment has been untouched — and now we can clearly see what the disruptive force and volatility of the pandemic has meant for the past year, and will mean for the future of insights.

In this year’s report, we explore a variety of critical topics including (but not limited to) the adoption of emerging methods, drivers of supplier selection, investment priorities for research, the evolving role and activities of researchers, and hot topics like automation and artificial intelligence. Each section contains deep exploration, revealing insights that will be relevant and actionable as you build future-proof strategies to help your organization thrive in 2022 and beyond.

We hope you’ll find this report immensely useful, and that GRIT continues to accompany you on the path toward business success.

About The Research Society 1094 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.