MEDIA RELEASE: May 24 2022: Paul Di Marzio, former Director of Di Marzio Research, joins SenateSHJ as the strategic communication consultancy’s Head of Research. The move is part of the launch of SenateSHJ Insights – a new practice within the consultancy that combines decades of experience delivering communication and change solutions with expertise in primary and secondary research.
The recent acquisition of Di Marzio Research by SenateSHJ adds primary research capabilities including focus groups, in-depth interviews, online and telephone surveys, central location interviews and online insight communities; to the consultancy’s existing secondary research expertise including social listening, online search analysis and media monitoring.
Paul joins SenateSHJ Insights alongside analytics specialist Michael O’Connor; and SenateSHJ Partner and senior strategist, Aravin Stickney.
The SenateSHJ Insights process uses a mix of technologies and tried and tested primary and secondary research methods to gather and integrate data from disparate sources. It then analyses this information to identify trends and truths and develop meaningful and actionable recommendations which enhance business and communications strategy.