Research News Live

TRA Sydney bolsters senior team

MEDIA RELEASE: June 20 2022: : Leading insights and research consultancy TRA has announced the appointment of a new Head of Innovation and two new directors to join its burgeoning Sydney team. This follows the recent opening of Sydney’s office and appointment of its Managing Partner, Terri Hall.

The three appointments include:

  • Nikki Davey, Head of Innovation, TRA Sydney (previously Head of Innovation, Kantar)
  • Ngaia Calder, Business Director, TRA Sydney (previously Customer Insights Specialist, Kmart)
  • Tara Collins, Account Director, TRA Sydney (previously Associate Director, The Behavioural Architects, and Senior Consultant, TRA New Zealand)
LtoR: Nikki, Ngaia (back), Tara (front), Terri

The newly created roles will report to Terri Hall, who said she is delighted about the calibre of her new team, brought onboard to support the momentum behind the business.

Hall said: “Since launching earlier this year and securing two foundation clients, I have prioritised building a skilled team whose collective passion for customer-centric insights will optimise our focus to deliver the best possible client outcomes.

“At TRA we do things differently. We have a deep obsession with people and doing what we can to improve their lives. We consistently stretch our craft skills, challenge ourselves towards innovative and creative solutions to problems, and relentlessly pursue telling stories that drive change. This is what clients need from us and I know that as a team we have an exciting opportunity to make an impact in Sydney,” Hall explained.

As Head of Innovation, Nikki Davey’s remit is to lead TRA’s innovation capability, partnerships and thought leadership while driving growth for clients.

On her new role Davey commented: “I’m so looking forward to joining this incredibly talented and well-respected team and being part of an agency that has such a clear, recognised innovation mindset and fresh take on generating insights.

“On a personal level, I am excited to get started doing what I love most, which is building strong relationships with our client partners to drive business growth at this pivotal moment in TRA’s journey.”

As senior client service roles, Calder and Collins share a remit to build relationships with clients founded on a shared value of delivering powerful work that influences change for TRA’s partners.

The team has moved into new offices at The Commons Surry Hills, in the heart of Sydney’s creative community. Collins and Davey will be based at The Commons alongside Hall, while Calder will work between Noosa and Sydney, under TRA’s Flex policy.

Hall said: “Our team has fresh perspectives on how insights can bring inspiration, foresight and confidence to decision making. I believe TRA is poised to make a significant impact on Sydney’s insights market; we have the talent, the new home, and the drive to make things happen.”

Website: TRA

mm
About The Research Society 1094 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.