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Alida Activate 2022 APAC a success

MEDIA RELEASE: June 30 2022: Alida, a leader in Total Experience Management (TXM), presented its 2022 APAC edition of the annual Alida Activate event series on June 29, 2022. The virtual customer experience (CX) conference featured a host of CX professionals from industry-leading organizations to connect, be inspired, and learn from one another. Attendees from across Asia-Pacific were invited to learn and reimagine the possibilities of CX with innovative approaches to customer, employee, product, and brand experiences.

“This year, Alida Activate has brought together some of the best industry experts and vision thinkers together to share the latest innovations in CX,” said Steven Medeiros, SVP and General Manager, APAC, Alida. “We are thrilled to host a conference that supports and celebrates growth, learning and collaboration, and gives way for an inspired and re-imagined future.” 

The annual event theme was “Experience, Reimagined”. A presentation from Wainwright and Kerry Bodine, discussing the ‘Empathy in Action’ study and the challenges of capturing and measuring empathy, along with sharing ways to overcome those hurdles. For Alida’s next keynote session, Riaz Riahan, Alida’s President of Products and Maxie Schmidt, VP Principal Analyst at Forrester, took the stage discussing CX innovation for a cookieless world, exploring what it means to innovate outside the box and deliver world-class experiences.

The event continued with engaging customer stories from innovative industry leaders from PLDT, Logitech and IPSOS. Topics included how customer insights help identify and solve customer service gaps, how to uncover new segments and design inclusive experience, approaches to building a B2B community for actionable insights, and how to respond to changing CX expectations. 

To watch the on-demand sessions of the Alida Activate 2022 APAC event, visit

Website: Alida

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