Research News Live

A New Name, a New Era

MEDIA RELEASE: July 21 2022: Potentiate have rebranded our company. From today, Potentiate will be known as Platform One.

We will continue to provide industry-leading software and research and consulting services, focused on human understanding, to enable our clients to build better products, provide superior services and deliver exceptional human experiences.

So why the rebrand?

As an organisation, we have continued to evolve over the last 30 years, adapting to align with market demands.  As part of this evolution, Potentiate recently merged with enterprise experience management company, Platform One.

Platform One brought to the table a world class experience management platform that unifies customer experience, employee experience, insight communities and research solutions. Integrating these within one platform provides the ability to seamlessly move between solutions, to garner a deeper understanding, uncover key drivers of experience, unpack the root cause of issues and co-create improved experiences with customers.

This powerful platform, combined with Potentiate’s deep understanding of developing and managing customer experience programs, insight communities, research and consulting services, made for a natural fit.

The merger gives us the opportunity to boldly stake our position in the human experience management space, while simultaneously promoting the unique value we provide to our clients – one powerful and flexible platform, supported by unparalleled service.

From today, you will see a difference in how we present ourselves. Our new logo and branding have changed across our marketing materials. We also have a new website, Please check it out!

Although our name has changed, our commitment to you has not. We remain steadfast in providing you with the same support and strategic partnership for which Potentiate has always been recognised. 

Thank you for being part of our journey.


Website: Platform One

mm
About The Research Society 1133 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.