MESH Experience was founded on an innovative concept to fill a marketing effectiveness gap. Marketers needed to understand the whole customer experience – everything from TV ads to digital and retail. By 2012, Harvard Business Review had called Real-time Experience Tracking (RET) “a new tool (that) radically improves marketing research”.
Following a tough pandemic, the team re-grouped and invested in its growth plan, putting it on track to deliver 42%+ revenue growth 2022 vs 2021.
The company took a deliberate decision to focus on team and structure in 2022 – paying dividends. In particular, Dana DiGregorio’s leadership as Global Managing Director is delivering the “Dana Difference”. This year she won a scholarship at The Marketing Academy – the only insight person to do so – to take her leadership skills to the next level.
Tasha Polston, a finalist in the Young Researcher of the Year category and currently a Senior Experience Executive at MESH Experience has been spearheading the company’s Vegan Tracker and running their long-standing Vegan webinar series. She’s been combining MESH Experience data with academic data and knowledge in partnership with Warwick Business School along with participating in the webinars as a Data Guru.
Collaboration, through client, partner and team experiences, is fundamental. The company has become a verb for one client, “Shall we MESH it?” and has recently been a Finalist in both The Marketing Society Awards and the Marketing Week Awards.
From helping one client grow their revenue +350%, to monetizing NPS for another client, reducing churn and growing customers, the company’s work positively impacts clients’ brands. Pivoting to offer weekly insight to banks during the pandemic free of charge, demonstrates their agility, resulting in winning two clients.
Innovation is in MESH’s DNA and in the last 12 months they’ve launched Crater Lake & Co, with modelling, media and creative strategists to help clients to “make sense of it all” in an increasingly complex world; and Diversity Unlimited, a collective of award-winning insight consultancies, designed to make “buying diverse” easier for corporates is already making waves following its launch to 3000 women entrepreneurs and corporates at WBENC Atlanta in June.
The MRS Awards 2022 continue to draw attention to research’s ability to drive innovation, inspire change and deliver results. The award winners will be announced at The MRS Awards Ceremony on December 5, 2022.
MESH Experience Founder and CEO, Fiona Blades, commented, “I’m thrilled we’re a finalist in two categories in the MRS Awards! As a Fellow of the MRS, these awards are close to my heart. We’re all very proud of Tasha, she’s got the curiosity and intelligence to be a major force within our industry. These industry awards test our mettle and help to maintain high standards of business practice. Entrants need to demonstrate strength across a variety of strategies and business functions and the judges are some of the highest calibre in our industry – so we’re very proud to be a finalist.”
Website: MESH Experience