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A global initiative to address risks to data quality is launched

The Market Research Society, the Insights Association, ESOMAR and SampleCon are coordinating efforts to fight fraud and address ongoing and emerging risks to research data quality.

They have launched a campaign to improve research data quality through detection and mitigation of fraud. See the full media release.

A key focus is quantitative research, including online surveys, where fraud is becoming increasingly sophisticated. The campaign will focus on tackling fraud detection and outlining fraud mitigation and prevention strategies.

The campaign will also cover data quality in qualitative research, looking at the identification and mitigation of bias and improvement of the participant experience.

An Australian perspective and call for volunteers

The Research Society is pleased to join this important initiative. Our focus will be the role that incentives play in research: their benefits and drawbacks, appropriateness, and the role they may play in encouraging fraud or bias.

We are calling for Members interested in this topic to join a Working Group to review and explore the role of incentives.

The Working Group’s first task will be to set the agenda for the initiative, including a topic review, developing parameters for the review and determining what outcomes can be achieved.

Angus Hunter, CEO of the Research Society said ‘We are proud to contribute to this truly global campaign. Data quality is fundamental to the future of our research industry. Our work in this area will benefit our Members in Australia and the international community.’

We are looking for input from people operating in all areas of research. If you are interested in joining or finding out more, please email Angus Hunter at

Image credit: Unsplash

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The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as 2,000+ individual members, the Research Society has 135+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.