Research News Live

Nielsen annual marketing report: Era of adaptation

May 10, 2021 0

Nielsen have released their annual marketing report setting out “future-forward strategies for brands of all sizes”. “No one was prepared for what the world has experienced over the past year. For businesses, the need for […]

Confidence returns for resilient Aussies

March 25, 2021 0

MEDIA RELEASE: March 25 2021: A year on from our first national COVID-19 lockdown, resilient Australians are more positive about the future. Kantar Australia’s latest consumer sentiment survey finds overall pandemic concern dropped to 47% […]

Better Online Qualitative with Agile Analysis

March 22, 2021 0

There are a few ways to get more from asynchronous online and mobile qualitative research: you can not only maximise participant engagement, but also the vividness and validity of their output, through the way you […]

How to propose the right online qualitative method

March 3, 2021 0

This is the second of a four part series from The Research Society presenter, Tom Woodnutt. *** If a client asks for online qualitative research, most researchers will default to realtime webcam groups.  Although this may […]

The need for speedy research in a post-COVID world

February 19, 2021 0

2021 is already proving to be another year of uncertainty for global economies. In addition to the ongoing COVID-19 crisis, there remains political restlessness in the US and Europe and continuing strained trade relations between […]

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