Nielsen was recognized with a 2020 Emmy® Award, for technology and engineering for their system to measure video performance and demographics across multiple platforms. ” For many in the media industry, winning an Emmy® Award […]
2021 is already proving to be another year of uncertainty for global economies. In addition to the ongoing COVID-19 crisis, there remains political restlessness in the US and Europe and continuing strained trade relations between […]
Nature heavyweight joins DBM to expand innovation offer, focusing on technology and digital sectors. The consultancy has hired former Nature Research Senior Associate Director & Innovation Leader Joel Vermaas as Executive Director. The hire comes […]
Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy. Kantar’s Project Moonshot is the advertising industry’s most advanced independent platform […]
January 22 2021: The Daily Research News Online site, MrWeb, reports, that…”New US President Joe Biden has signed an executive order preventing the exclusion of undocumented immigrants from Census Bureau data. In 2019, the US Supreme […]
MEDIA RELEASE: 24 November 2020: Today, it was announced that Glow, a leading tech platform in global consumer analytics, has joined the Nielsen Connect Partner Network, the data industry’s largest open ecosystem of technology-driven solution […]
For decades, consumer behaviour has remained consistent across long periods of time — just as researchers in times past were sure that all swans were white. This data was consistent, and always applicable, enabling benchmarking […]
MEDIA RELEASE: 22 October 2020: Leading strategic insights consultancy Nature today announced it has hired several key new team members and restructured senior roles to increase its focus on innovation, including new technology and data […]
In a year of unprecedented challenge for businesses and brands across the world, understanding consumer habits and loyalties has never been so important. Businesses have long understood the value of data, but are realising now, […]
Automation has long been touted as the answer for meeting the industry’s heightened need for value, quality and speed. These are still vital pillars in addressing the demands of a complex and ever-changing marketplace. Now […]
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