Mentoring and Me
EVENTS & TRAINING: A participant’s perspective of The Research Society’s Mentoring Program The second year of our Mentoring Program officially wrapped up last month, making this the ideal time to hear what our Mentoring Program […]
Feature
How the research industry will evolve in 2022
FEATURE: After a year of unprecedented disruption in 2020, followed by a constant state of uncertainty in 2021, brands are actively seeking out ways to stay on top of ever-changing consumer behaviour and sentiment to […]
4 things that will defy your perceptions of Gen Z
Like so many generations before them, Gen Z is having a moment in the spotlight. And as they share their voice and preferences with the market, brands across nearly every industry are paying top-dollar just […]
Mentoring Program a huge success – next round open now
Australia’s peak body for research, insights and analytics, The Research Society is pleased to announce the successful completion of their inaugural 2020-21 Mentoring Program. In August 2020 The Research Society launched a new opportunity for […]
Human Happiness Reset
Understanding human motivation There have been many attempts throughout history to explain human motivation. Since ancient times, philosophers like Aristotle have argued that people seek to attain a happy and tranquil life, with the aim […]
The Future of Work: Human connection remains a driving force.
Without question, the past year has transformed how businessesinterconnect with their staff and clients. As the world moves throughthe health and economic shocks of the pandemic, it is clear the onset ofCovid19 will leave an […]
How to inspire richer insights, when planning online qual studies
This is the third of a four part series from The Research Society presenter, Tom Woodnutt. *** The design of effective asynchronous online and mobile qual studies, requires some similar skills that you use when planning traditional […]
How to propose the right online qualitative method
This is the second of a four part series from The Research Society presenter, Tom Woodnutt. *** If a client asks for online qualitative research, most researchers will default to realtime webcam groups. Although this may […]
Online qual should go way further than webcam groups alone
This is the first of a four part series from The Research Society presenter, Tom Woodnutt. *** It’s natural to look at the future, through the lens of the past. But that means many of […]
The use of appropriate incentives
Many research organisations offer incentives to participants who take part in a project. This incentive may take various forms. It can be cash, a gift or a gift card given to each participant after the […]