Facing 2030: An evaluator’s perspective
It was a pleasure to be able to attend the Facing 2030 virtual conferencefrom the comfort of my home office with my cat Lily on my lap,although I missed the serendipity of morning and afternoon […]
Feature
Facing 2030
Back in 2010, could we have predicted the state of the world and our industry in 2020? Some trends like the accelerating migration to online research and panel from face-to-face and telephone interviewing were predictable. […]
Why Trump Will Win
Four years ago in the pages of Research News (November 2016 edition) I predicted Donald Trump would defeat Hillary Clinton to win the American Presidency. Now, despite favourable polls for Democrat Joe Biden and a […]
Where does the employee experience begin?
To many, the term “employee experience” means taking care of their team members to ensure they are having a good time at work. This often includes team lunches and Friday drinks on order to build […]
Understanding clients of research survey
The Research Society is working with ESOMAR and NewMR as part of a multi-partner project to find out about insights and research buyers and users. The research will look at issues such as the balance […]
Crafting a customer strategy for market entry and growth during a pandemic
There is no question that Australia has had a difficult year. A detrimental bushfire crisis that engulfed land, livestock and converted clean skies to a grey haze, soon followed by the threat of the contagious […]
Five data-driven keys to customer loyalty
Today, the concept of customer loyalty is a primary focal point of most businesses. By definition, the word “loyalty” means allegiance, faithfulness, or devotion. Achieving this with a customer is a tall order given the […]
The current Mood of Australia: Building bonds with your brand
“We may be all in this together, but we are not all impacted the same way.” Sprout Strategy has added a Special Edition COVID-19 wave to its annual Mood of Australia Report (the largest implicit […]
MRS and The Research Society strengthen ties
MEDIA RELEASE: 6 May 2020: MRS (The Market Research Society) and The Research Society (Australian Market & Social Research Society) have signed a Memorandum of Understanding (MoU) to strengthen their existing relationship following more than […]
Association leader spotlight: Tiina Raikko, The Research Society
GRBN News: The Research Society’s Vice-President Tiina Raikko is featured in the May edition of The Global Research Business Network (GRBN) News. Tiina shares her three wishes for 2020 and her insights on the top […]