GRBN News: 16 September 2019: In 2018 Mexico celebrated the largest election in its history, and collaterally entered the territory of the “post-true” surveys, that is, the creation and use of survey data that are […]
by Lisa Wilding-Brown, Chief Research Officer, Innovate MR Participant feedback is the bedrock upon which market research is built and yet, as buzz surrounding Blockchain technology grows, the respondent’s voice has been surprisingly absent from the conversation. […]
In light of the Facebook/Cambridge Analytica scandal, we argue that now more than ever we need to build trust in our sector. All four regional federations, as well as six national associations across the globe, […]
Are we more trusted than Facebook to protect personal data? In light of the recent Facebook / Cambridge Analytica scandal, we believe this is an important question for the market research sector to ask ourselves. […]
In February 2018 Diane Bowers announced that she was stepping down as Chair of the Global Research Business Network (GRBN) Executive Management Board. Diane is a founding member of GRBN, and a long-term champion of […]
Everyone talks about customer centricity and how important it is to put the customer at the heart of business. However few organizations are walking their talk. I think the reason is because while they understand […]
With Hollywood’s award show season in full swing, networks releasing fresh content in 2018, and viewers now up-to-speed with their holiday gifts of streaming devices and smart TVs, the pursuit to find and prioritize what […]
At most companies, CI and business functions agree on the financial and strategic opportunity to strengthen CI capabilities, transforming insights into business actions. They also largely agree on the opportunity for CI to support business decisions on an ongoing basis […]
I’ve never been a fan of the age old metric of dollars of research spend per person ($/FTE). It has always harkened for me memories of Operations Management and how we assessed the efficiency of a […]
Companies nowadays have unlimited access to an ever-increasing amount of data sources, making it easier and faster for managers to base their business decisions on facts. However, this vast array of available data also poses […]
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