Political polling is an integral part of the market research industry, and uses many of the same tools that the broader industry relies on. A key difference though, is that this part of the industry […]
MEDIA RELEASE: June 9 2021: The Australian Data and Insights Association (ADIA) welcomes the Australian Polling Council (APC) Code of Conduct which sets new transparency and disclosure standards for public opinion polling that is released […]
MEDIA RELEASE: Essential Research yesterday published polling on voting intention for the first time since the 2019 Federal election, with a new methodology that gives deeper insight into the public mood. “Our Essential Report, published […]
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