Research News Live

Why we need Online Qual more than ever

April 20, 2022 0

After months of managing webcam discussions remotely, many qualitative researchers are now rejoicing at being able to do face-to-face groups again. But are focus groups really fit for purpose today? I believe researchers should be […]

The research market is evolving!

November 1, 2021 0

Over the course of this year as the research market continued to bounce back, I have noticed a trend that I thought I might share in case it helps you when making research budget decisions. […]

Better Online Qualitative with Agile Analysis

March 22, 2021 0

There are a few ways to get more from asynchronous online and mobile qualitative research: you can not only maximise participant engagement, but also the vividness and validity of their output, through the way you […]

How to propose the right online qualitative method

March 3, 2021 0

This is the second of a four part series from The Research Society presenter, Tom Woodnutt. *** If a client asks for online qualitative research, most researchers will default to realtime webcam groups.  Although this may […]