Stories, Insights and Findings
If the term insight means something profound, for example, something new, which allows the business to see the world in a different way, and which generates outcomes that change the direction of the company in […]
Events
Market Research and CX: Staying close to our customers in a privacy-conscious world
With the recent hacking events, and with spam emails and texts on the rise, customers are becoming much more conscious of how their data is being collected, stored and used, and are increasingly wary about […]
ChatGPT AI: A market researcher’s best friend?
No this article was not written by ChatGPT!, maybe next time, depending on my workload. As an Insights professional I think it is worth at least getting a basic understanding of what ChatGPT is, and […]
Human Insights Conference - ‘Talkin’ Tech’ reflections
One of the highlights of the 2022 Human Insights Conference was a new tech stream as a backbone running throughout the conference. This was a nod to the rapidly advancing pace of ResTech and research […]
Never take numbers at face value
Question everything and develop your digging skills, says Bethan Blakeley. If you know me, you’ll know I love a good rant. One of my many bugbears is the perception of statistics, mathematics, and just numbers […]
1 + 6 Reasons for looking for the story in the data
Storytelling is highly fashionable at the moment, but that is the least good reason for utilising storyfinding and storytelling. Here are six good reasons why we should be using storyfinding and storytelling, but I will […]
And the Human Insights Conference winners are….
The Research Society’s Human Insights Conference was held in Sydney on the 24th and 25th August 2022. Our congratulations go to the conference awards winners as below. The Conference Awards recognise the intellectual rigour, thought leadership […]
AI: Friend or foe?
A glimpse of what our speakers are presenting at the 2022 Human Insights Conference! Historically, running an effective insights program has been nearly impossible for many businesses, with the outsized demand on time, money, and […]
What’s the biggest driver? Why it’s not just size that matters in driver analysis but what you do with it.
A glimpse of what our speakers are presenting at the 2022 Human Insights Conference! What’s the biggest driver? Why it’s not just size that matters in driver analysis but what you do with it. Are […]
How much human potential has been lost by Australia due to Covid?
A glimpse of what our speakers are presenting at the 2022 Human Insights Conference! The opportunity to work across lots of different topics is a big appeal of the market and social research industry. We […]